The profession of a graphic designer is very interesting and
creative. Primarily, a graphic designer conveys a specific idea with the
help of words, photos, color and designs. A talented graphic designer
conveys messages relating to a particular product to consumers in such a
manner that they get prompted to patronize that product. That clearly
tells us the significant role a graphic designer plays in the marketing
and advertising of products made by manufacturers, and marketed by
professionals. It is for the designers to demonstrate their creativity,
making use of text and its style, coupled with colors and patterns to
create provoking designs.
It is difficult to remain unnoticed of
the role that designers play in today's world. You just can't miss
seeing those large billboards at city malls, carrying ads of many
products that you may already be using, and others which never fail to
draw the attention of people passing-by. Here is an example to explain
to you the association between designing and marketing or advertising.
When being questioned about their favorite cold drink or airlines, what
comes foremost in the minds of most people is the logo of that product
or service provider.
Most people are able to recall the color and
design of a logo. The logo creates the identity of your brand. If
consumer is able to recall your logo, your designer has done a great job. The idea of fashioning a logo is to build up an image of a
particular brand, which consumer can easily identify with, and if its
recall value is high, it has fulfilled the purpose. That's how important
the role of a designer is! The job of a designer includes designing
stationery, pamphlets, visiting cards, invitation card and tabloids etc.
The idea is to splash the brand and its logo wherever it matters.
The
career options for a graphic designer are not restricted to designing
only, as they can work in related fields too. A graphic designer may opt
for a career in animation, typography, illustration and digital or web designing, to name a few. They are often employed in the advertising department of many organizations. A lot of companies hire the services
of such professionals for designing the packaging of their products.
Packaging needs to be informative and appealing to the eyes at the same
time, especially when the product is planned for advertising on the
Internet and any other visual media.
Designers should possess the
capability and talent of effectively conveying the ideas with help of
designs. They should be able to visualize the needs of their client.
Skills for designing can be gained by joining a professional institute
offering a formal course or training in this subject.
Though
comparatively a new career in our times, graphic designing offers
excellent employment opportunities in areas like branding, communication and marketing. Designing forms an almost essential part of these
activities.
